What Would Jesus Drink?
In a new Italian-made move called “7 Km da Gerusalemme” (“Seven Kilometers From Jerusalem”), this ad exec decides his life is empty and goes to the Holy Land. In the desert he picks up a hitchhiker who turns out to be Jesus. The ad man gives him a Coca-Cola, and when Jesus enjoys it, the ad guy thinks: “My God, what a testimonial!” Guess what soda-pop company is suing? “We are not interested in this kind of product placement,” said somebody from the company.
So it seems that two questions remain: Would this be considered sacrilegious, and what will ad exec do next? The answer to the first question probably depends upon the answer to the second question, since other than choosing to drink the Coca-Cola, this seems to be more about the ad exec’s actions than Jesus’. I don’t know whether this movie is going to play at theaters in the U.S., so we may have to monitor the news wires for an answer.